The Better Strategy OS
Stop Improvising Strategy. Start Leading It.
A complete operating system for designing, activating, and leading strategy — built for senior leaders who are done improvising.
WHY THIS COURSE MATTERS
Strategy is the #1 capability gap in senior leadership — and the most expensive one to ignore.
You're expected to set direction, make consequential choices, and align your organization around a clear strategy. But when you sit down to do it, discussions go in circles, leadership teams avoid real trade-offs, and "strategy" quietly becomes a list of initiatives that changes nothing.
You read the books. You've tried the frameworks. You've sat through exec ed. You may have hired consultants. None of it stuck — because none of it gave you a system.
You're not alone: only 17% of executives believe their leaders are good at strategic thinking. 70–90% of strategies fail to deliver results. The problem isn't intelligence. It's the absence of a strategy operating system.
The Better Strategy OS is a complete, field-tested system — built from 20+ years advising leaders and executive teams at Fortune 500 companies. You'll work on your real strategic challenge, pressure-test your thinking with peers in live strategy labs, and leave with a working Strategy Diagnostic — not a binder that collects dust.
WHAT YOU’LL LEARN
Six capabilities that change how you lead — not just how you think about strategy.
1. Diagnose Whether Your Organization Actually Has a Strategy — or Just a Collection of Goals
2. Design Strategic Choices That Leadership Teams Will Actually Commit To
3. Evaluate Strategic Coherence Across Levels — Corporate, Business Unit, and Functional
4. Build a Strategy Process That Produces Decisions, Not Planning Theater
5. Synthesize a Complete Strategy Diagnostic You Can Use Immediately
6. Lead Strategy as an Ongoing Discipline — Not a One-Off Event
INSTRUCTOR BIO
Dr. Marc Sniukas
20+ years advising CEOs and their teams on strategy
Dr. Marc Sniukas Founder, The Better Strategy School | Strategy Advisor | Former Director of Innovation, Deloitte
I have spent 20+ years doing one thing: helping leaders design and execute strategies that actually work.
I've worked with CEOs, senior executives and leadership teams at companies like BMW, HSBC, Deloitte, De Beers, Lufthansa, RTL, and the OECD — across Europe, the Middle East, Africa, Asia, and the Americas. The work ranges from designing and facilitating strategy processes with leadership teams, to building strategic thinking capability across entire organizations, to coaching leaders who are expected to provide direction but were never explicitly taught how.
After 20 years in boardrooms and leadership teams, I noticed the same pattern everywhere: most strategy fails not because leaders lack intelligence or ambition — but because they are operating without a coherent system for thinking about, designing, and leading strategy. They have frameworks. They have consultants. They have annual planning cycles. What they rarely have is a complete strategy operating system. That is why I built the Better Strategy School — and why I designed the Better Strategy OS.
Before founding the School, I was Director of Innovation at Deloitte Luxembourg, faculty at Duke Corporate Education, Hult, Emeritus, and the Luxembourg School of Business, and co-founder of the Business Model Gallery — the world's largest business model database, successfully sold in 2021. I hold a Doctor of Business Administration from Alliance Manchester Business School and am the author of The Art of Opportunity (Wiley, 2016), Business Model Innovation as a Dynamic Capability (Springer, 2020), and Reshaping Strategy (VDM, 2010).
WHO THIS COURSE IS FOR
Senior Leaders with Direct Strategic Responsibility
CEOs, COOs, BU Presidents, Managing Directors, SVPs. You’re accountable for direction but strategy discussions stay fragmented and inconclusive. You need a system that produces coherent strategy and real commitment — not another offsite.
Leaders Transitioning from Execution to Direction
VPs, Directors, Heads of Function, Country Managers. You’re entering rooms where problems are ambiguous and decisions are consequential. What made you successful so far is no longer enough. You need a structured way to think and lead strategically.
Senior Leaders with Direct Strategic Responsibility
Board Members, Non-Executive Directors, Senior Advisors, Heads of Strategy. You guide, challenge, and evaluate strategy — but lack a shared standard for what “good” actually looks like. You need a framework that makes strategic quality visible and discussable.
PREREQUISITES
There are no formal prerequisites. This program is designed for leaders who are already expect to set strategy and those who want to advance their career by improving their strategic thinking and leadership.
You’ll get the most value if you:
Hold a leadership role (or are transitioning into one) where you’re expected to contribute to or lead strategic decisions
Have a real strategic challenge in your organization that you can work on throughout the program
Are willing to apply the thinking and frameworks, not just learn about them
No prior strategy coursework, MBA, or consulting background is required. The OS is designed to work regardless of which frameworks you’ve been exposed to before.
WHAT’S INCLUDED
You’re not just joining a course. You’re entering The Better Strategy School.
Your enrollment gives you the live cohort experience plus 1 full year of access to the entire Better Strategy School ecosystem.
The Better Strategy OS 2.0 Live Cohort
6 modules · 4 live sessions · Capstone project · Peer cohort
1 Year Full Access to The Better Strategy School
All courses · All tools · All live sessions · All future cohorts
Courses Included in Your Membership Year:
The Strategy Launchpad · How to Design Winning Business Strategies (Deep Dive) · The Art of Opportunity: Strategic Innovation for New Growth · Leading Strategic Change · and all new courses launched during your year
Also Included:
All strategy tools, templates, canvases, playbooks, AI-powered tools,…
All live workshops and masterclasses beyond your cohort
Repeat any live cohort as many times as you want during your membership
Peer community of senior leaders and strategy professionals
Live Strategy Sessions to discuss your strategy and strategic challenges
Self-Paced Option:
Prefer to learn on your own schedule? You can also access the full Better Strategy School — including the self-paced version of this course — through a membership.
COURSE SYLLABUS
Each week follows a proven learning experience: self-paced pre-work → live session → capstone project work.
Module 0 — Welcome & Orientation
Self-Paced · 25–30 min
How the program works. Meet your cohort. Define the strategic challenge you’ll build your capstone around.
Module 1 — Why Better Strategy Matters
Self-Paced · 40–50 min
The four silent killers of strategy. The research on what good strategy actually produces — for organizations and for careers. Why strategic thinking is the #1 capability gap in senior leadership.
Module 2 — A Clear Definition of Strategy
Pre-Work + Live Session + Project
A precise, actionable definition: ambition, challenge, coherent approach. Learn to distinguish real strategy from plans, goals, and initiatives. Apply it to your own organization in the live session
Your Capstone: A Real Strategy Diagnostic
This is not a hypothetical case study. Throughout the program, you progressively build a Strategy Diagnostic for your own organization:
What you Build
Module 2
Strategy Definition — does your org actually have a real strategy?
Module 3
Strategy Content — where does coherence break down?
Module 4
Strategy Process — what does your process actually produce?
Module 5
Strategy Context — what external factors shape your approach?
Module 6
Full Diagnostic + Strategy Capability Radar
ALUMNI REVIEWS
Marc's strategy training session was incredibly impactful. He was engaging and knowledgeable, presenting complex concepts in a clear and concise way. I particularly appreciated the interactive exercises and real-world case studies, which allowed me to apply the strategies immediately. This training has equipped me with a valuable insights to approach strategic challenges with confidence and achieve better outcomes.
Aldo Massali
CEO, Talenesia
The sessions were insightful, providing practical applications that are directly relevant to today's business challenges. Marc is highly knowledgeable and engaging, making complex concepts easy to understand and apply. Overall, I highly recommend the Strategy Masterclass to anyone looking to enhance their strategic thinking and leadership skills.
Stefania Mangini
CFO & Board Member, O'Neill
Valuable insights from real case studies. Helpful framework, easy to use when having strategy discussions and to ask the right questions at board meetings
Aldo Massali
CEO, Talenesia
Marc brings in unique and highly valuable insights that add to the robust framework he has developed.
Tylney Taylor
Managing Director & Owner, Bold Transformations Ltd
I really enjoyed listening to and learning from Marc. Time well spent! I love the simplicity of his templates and tools. I use them to guide conversations with leaders to boost their thinking and confidence to make smart moves and decisions.
Rhonda Frith-Lyons
Global Executive Leadership & Org Effectiveness, Micron Technology
I have had the privilege of working alongside some very talented and forward-thinking strategists. However, Marc’s Better Strategy program takes this work to an entirely new level.
Lisa Rehm
Associate Director PMO, Nice-Pak Products
How likely are you to recommend this program to a friend or colleague
9.7/10
The overall effectiveness of the facilitator
5/5
Your overall satisfaction with this program
4.9/5
FREE RESOURCES
Download The Better Strategy School Manifesto to learn more about Strategy as a Leadership Capability
Also Included:
All strategy tools, templates, canvases, playbooks, AI-powered tools,…
All live workshops and masterclasses beyond your cohort
Repeat any live cohort as many times as you want during your membership
Peer community of senior leaders and strategy professionals
Live Strategy Sessions to discuss your strategy and strategic challenges
Self-Paced Option:
Prefer to learn on your own schedule? You can also access the full Better Strategy School — including the self-paced version of this course — through a membership.
SCHEDULE
The live cohort runs for 6 weeks.
Live learning sessions take place on Mondays at:
Los Angeles: 07:00–08:30
New York: 10:00–11:30
Berlin: 16:00–17:30
Dubai: 18:00–19:30
Singapore: 22:00–23:30
Optional Q&A sessions on Thursdays at 16:00-17:00 CEST.
Los Angeles: 07:00–08:00
New York: 10:00–11:00
Berlin: 16:00–17:00
Dubai: 18:00–19:00
Singapore: 22:00–23:00
Week 1
Welcome & Orientation + Why Better Strategy Matters
Self-Paced
Week 2
A Clear Definition of Strategy
Pre-Work + Live Session
May 25, May 28
Week 3
A Structured Framework for Thinking About Strategy
Pre-Work + Live Session
June 1, June 4
Week 4
A Systematic Process for Doing Strategy
Pre-Work + Live Session
June 8, June 11
Week 5
Strategy in Context
Self-Paced
June 18
Week 6
You, The Strategist
Pre-Work + Live Session
June 22, June 25
FREQUENTLY ASKED QUESTIONS
What’s the time commitment?
What if I miss a live session?
Can I take this self-paced instead?
I already have strategy experience. Is this too basic?
How is this different from an MBA or executive education program?
How is this different from hiring a strategy consultant?
What exactly is The Better Strategy School?
Can I repeat the live cohort?
Is there a refund policy?
I have another question