Live 2-Hour Masterclass
Design a Winning Strategy with the Business Strategy Canvas
A real strategy is a set of choices, not a plan — design yours across five dimensions and test whether it holds, in one working session.
Design a Winning Strategy on a Single Page
A live, 2-hour working masterclass with Dr. Marc Sniukas, using the Business Strategy Canvas
The Essentials
Masterclass Date + Time
Separate Q&A Date + Time
Format
Live online (Zoom)
Full recording included
Access to online space with all materials (recordings, slides, toolkit download,…)
WHAT YOU'LL WALK AWAY ABLE TO DO
By the end of this masterclass, you'll be able to:
Tell a real strategy from a plan — and explain why a list of priorities isn't a strategy, and what a coherent set of choices actually means.
Lay out any strategy on a single page using the Business Strategy Canvas, across its five dimensions: ambition, where to compete, the value logic, the enabling organization, and strategic moves.
Design a first-pass strategy for your own real situation — placing the challenge you bring across all five dimensions, with a structured starting point for each, so you're never staring at a blank page.
Break the blank page with the right starting playbooks for the two hardest dimensions — Where to Compete and How to Win — to generate real options instead of guessing.
Test the quality of your strategy against a clear standard — using the Strategy Quality Pyramid to see exactly where your strategy is strong and where it's thin.
Know your next move — see precisely which dimensions need deeper work, and how a structured process gets them there.
WHO IT'S FOR
Designed for senior leaders who are in charge of strategy for their business, function, department, or team.
Director, VP, or C-suite leader who owns a strategy but was never formally trained to do or lead one.
Founder or owner-operator carrying a real strategic decision right now.
Senior leader who has read the books — maybe done an MBA strategy class — and still finds it hard to actually build a strategy from a blank page.
It's probably not for you if you're looking for a high-level overview or motivational talk. This is a working session. You'll be building your own strategy on the Canvas, live.
HOW IT RUNS
Come with one real strategic decision you own. That's the strategy you'll design and test.
WHAT’S INCLUDED
The live experience
The 2-hour live masterclass with Dr. Marc Sniukas — a live Canvas walkthrough on a real case, where you also design and test your own strategy.
A separate ~1-hour live Q&A (a couple of days later, recorded) — bring your hardest dimension and get it worked through live. Included in your seat.
The full recording of both the masterclass and the Q&A.
The toolkit you keep
The Business Strategy Canvas — the five-dimension canvas with a clear explanation of each dimension.
The Business Strategy Canvas Handbook — the Business Strategy Canvas explained.
Worked examples — real, filled-in case Canvases that show what "good" looks like.
The Strategy Quality Pyramid self-assessment — to test any strategy against a clear standard.
The Where-to-Compete playbook — your menu of paths for choosing where to play.
The How-to-Win playbook — your menu of paths for the value logic and competitive advantage.
The Workbook — a structured guide that walks you through building your strategy across all five dimensions and testing it against the Pyramid.
Per-dimension exercises — short exercises for each part of the Canvas to run with your team afterward.
ALUMNI REVIEWS
Marc's strategy training session was incredibly impactful. He was engaging and knowledgeable, presenting complex concepts in a clear and concise way. I particularly appreciated the interactive exercises and real-world case studies, which allowed me to apply the strategies immediately. This training has equipped me with a valuable insights to approach strategic challenges with confidence and achieve better outcomes.
Aldo Massali
CEO, Talenesia
The sessions were insightful, providing practical applications that are directly relevant to today's business challenges. Marc is highly knowledgeable and engaging, making complex concepts easy to understand and apply. Overall, I highly recommend the Strategy Masterclass to anyone looking to enhance their strategic thinking and leadership skills.
Semi Gorur
CEO, Tuna Aluminium
Valuable insights from real case studies. Helpful framework, easy to use when having strategy discussions and to ask the right questions at board meetings
Stefania Mangini
CFO & Board Member, O'Neill
Marc brings in unique and highly valuable insights that add to the robust framework he has developed.
Tylney Taylor
Managing Director & Owner, Bold Transformations Ltd
I really enjoyed listening to and learning from Marc. Time well spent! I love the simplicity of his templates and tools. I use them to guide conversations with leaders to boost their thinking and confidence to make smart moves and decisions.
Rhonda Frith-Lyons
Global Executive Leadership & Org Effectiveness, Micron Technology
I have had the privilege of working alongside some very talented and forward-thinking strategists. However, Marc’s Better Strategy program takes this work to an entirely new level.
Lisa Rehm
Associate Director PMO, Nice-Pak Products
How likely are you to recommend this program to a friend or colleague
(9.7/10)
The overall effectiveness of the facilitator
(5/5)
Your overall satisfaction with this program
(4.9/5)
LEARN DIRECTLY FROM MARC
Dr. Marc Sniukas
20+ years advising CEOs and their teams on strategy
Founder of The Better Strategy School, Strategy Advisor to Fortune 500s, Former Director of Innovation at Deloitte
I have spent 20+ years doing one thing: helping leaders design and execute strategies that actually work.
I've worked with CEOs, senior executives and leadership teams at companies like BMW, HSBC, Deloitte, De Beers, Lufthansa, RTL, and the OECD — across Europe, the Middle East, Africa, Asia, and the Americas. The work ranges from designing and facilitating strategy processes with leadership teams, to building strategic thinking capability across entire organizations, to coaching leaders who are expected to provide direction but were never explicitly taught how.
After 20 years in boardrooms and leadership teams, I noticed the same pattern everywhere: most strategy fails not because leaders lack intelligence or ambition — but because they are operating without a coherent system for thinking about, designing, and leading strategy. They have frameworks. They have consultants. They have annual planning cycles. What they rarely have is a complete strategy operating system. That is why I built the Better Strategy School.
Before founding the School, I was Director of Innovation at Deloitte, faculty at Duke Corporate Education, Hult, Emeritus, and the Luxembourg School of Business, and co-founder of the Business Model Gallery — the world's largest business model database, successfully sold in 2021. I hold a Doctor of Business Administration from Alliance Manchester Business School and am the author of The Art of Opportunity (Wiley, 2016), Business Model Innovation as a Dynamic Capability (Springer, 2020), and Reshaping Strategy (VDM, 2010).
