About the School
The Better Strategy School was founded by two people who have spent their careers at the intersection of strategic theory and strategic practice. The curriculum reflects both.
Why this School exists.
Most strategy education sits at one of two extremes. Academic programs offer theoretical rigor without much practical application. Corporate training offers practical tools without intellectual depth.
The result is leaders who can discuss strategy but cannot lead it — or who can use tools or execute a process but cannot explain why it works (or doesn’t).
The Better Strategy School was built to close that gap. Rigor and relevance are not a trade-off here. They are the point.
Our Founders
Marc Sniukas
The practitioner who built the methodology.
Marc has spent more than twenty years working directly with leadership teams at Fortune 500 organizations around the world — designing strategies, facilitating the processes that produce them, and implementing them across complex organizations. He has educated thousands of leaders on strategy.
The Better Strategy OS, The Strategy Launchpad, and The Art of Opportunity — the frameworks at the core of the School's Foundations and Practice tracks — are the product of that experience. They are not theoretical constructs. They are tools that have been tested, refined, and proven across industries and geographies.
Marc teaches the Foundations and Practice tracks directly. When you work through the curriculum, you are working with the person who built it.
He holds a Doctor of Business Administration from Manchester Business School, where his research focused on strategic innovation for new growth. He is a published author and a recognised voice in the field of strategy and innovation.
Bob de Wit
The scholar who built the intellectual foundation.
Bob de Wit is Emeritus Professor of Strategic Leadership at Nyenrode Business University and one of the most widely respected strategy scholars of his generation. He has taught strategy in over 40 countries. He holds a PhD in Management Science from Erasmus University, Rotterdam, and is a leading voice on the future of business and society in the digital age.
His mission — to combine academic rigor with practical relevance — is also the mission of this School.
His landmark book Strategy: An International Perspective, now in its 8th edition, is the intellectual foundation of the Mastery track. Its central argument: strategy cannot be reduced to a single framework or a correct answer. Understanding it requires exposure to competing perspectives and the judgment to navigate between them. That is precisely what Mastery is designed to develop.
Bob leads the Mastery track directly. The perspective he brings is the same one that has shaped strategic management education across four decades and forty countries.
You learn from the people who built this — and from practitioners who have lived it.
The core curriculum is taught by Marc and Bob. Beyond that, the School draws on a faculty of experts and practitioners who bring depth on specific topics — strategic innovation, organizational change, competitive dynamics, and more. These are people who have done the work, not just studied it. They teach in the masterclasses and, in some cases, work alongside participants in the Live Strategy Sessions.
What we believe — and what we reject.
We believe strategy is a practiced capability, not a body of knowledge. That frameworks are tools, not answers. That judgment develops through exposure to competing perspectives and repeated application under real conditions — not through coverage of topics.
We reject the idea that strategy education should be either academically rigorous or practically useful. That is a false choice, and it has produced a generation of leaders who are well-informed about strategy but underprepared to lead it.
The Better Strategy School exists because that gap is real, consequential, and closeable.
We've set out the full argument in The Manifesto.