Let's Do This
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The Next Step Is to Begin
One enrolment. Full access to Make Better Strategy.
Make Better Strategy.
The School isn't sold by the seat. It's joined by the right people, at the right time, for the right reason.
Full access to the complete curriculum — Foundations, Practice, and Mastery — plus the Live Strategy Sessions, expert masterclasses, and the full library of tools, playbooks, and workshop designs.
Taught by Marc Sniukas and Bob de Wit.
Why we ask you to apply
We keep the room deliberate. Before you join, we want to understand the strategic challenge you're carrying and what you intend to do with the work — so the curriculum, the sessions, and the peers around you actually match where you are.
It takes about three minutes. There's no fee to apply, and no obligation.
What you get access to
The Full Curriculum
Three progressive tracks — Foundations, Practice, and Mastery — developed to build strategic capability from the ground up through to advanced judgment.
Live Strategy Sessions
The practice environment. Work on real strategic challenges alongside peers, with direct guidance from faculty.
Expert Masterclasses
Depth on specific topics from practitioners who have done the work. Strategic innovation, organizational change, competitive dynamics, and more.
Tools and Playbooks
The practical infrastructure for doing strategy: templates, canvases, workbooks, AI-supported, and workshop designs built for real use.
What happens after you apply
You apply
A few short questions about you and the challenge you're working on.
We review and reply
Within two business days. If it's a fit, we send you your invitation to enroll; if the timing isn't right, we'll tell you that honestly.
You begin at your pace
Once you're in, access is immediate and self-paced. Move through the curriculum around your commitments, and join the Live Strategy Sessions whenever you're ready to work on something real.
Enrolling a team or leadership group?
We offer cohort programs for leadership teams working through strategy together — building a shared language, a common process, and collective strategic capability.
We respond to all enquiries within two business days.
This is not a passive learning experience.
Make Better Strategy is designed for leaders who intend to apply what they learn — to real situations, under real conditions, with real consequences.
If you are ready to develop the capability to lead strategy, you are in the right place.
Not ready yet? → [Read the Manifesto first]