Let's Do This

You Have Read Enough
The Next Step Is to Begin

One enrollment. Full access to the School.

The Better Strategy School.

Full access to the complete curriculum — Foundations, Practice, and Mastery — plus the Live Strategy Sessions, expert masterclasses, and the full library of tools, playbooks, and workshop designs.

Taught by Marc Sniukas and Bob de Wit.

No fixed start date. Begin when you are ready.

$1,800 USD / year

A single executive education seminar costs more. This gives you a year.

The Full Curriculum

Three progressive tracks — Foundations, Practice, and Mastery — developed to build strategic capability from the ground up through to advanced judgment.

Live Strategy Sessions

The practice environment. Work on real strategic challenges alongside peers, with direct guidance from faculty.

Expert Masterclasses

Depth on specific topics from practitioners who have done the work. Strategic innovation, organizational change, competitive dynamics, and more.

Tools and Playbooks

The practical infrastructure for doing strategy: templates, canvases, workbooks, AI-supported, and workshop designs built for real use.

What to expect after you enroll.

Immediate access

You gain access to the full curriculum, tools, and practice environment from the moment you enroll. No waiting for a cohort to start.

Work at your pace

The curriculum is self-paced. Move through it around your existing commitments. Apply it to real work from the first session. Join a continuous cohort to learn with peers.

Join the Live Strategy Sessions

Sessions run regularly, multiple times per month. If it’s urgent, you can ask for a session. Bring a real strategic challenge — or join as a peer contributor to another leader's situation. Both develop capability.

Enrolling a team or leadership group?

The School offers cohort programs for leadership teams working through strategy together — building a shared language, a common process, and collective strategic capability.

We respond to all enquiries within two business days.

This is not a passive learning experience.

The School is designed for leaders who intend to apply what they learn — to real situations, under real conditions, with real consequences.

If you are ready to develop the capability to lead strategy, you are in the right place.