Who The School Is For

This Is Not for Everyone

The Better Strategy School is for leaders who carry — or are about to carry — genuine strategic responsibility.

If that is you, read on.

What everyone here has in common.

They have reached the point where execution is no longer enough. Where they are expected to set direction, make consequential choices, and bring people with them — and where the gap between what they were trained to do and what is now expected of them has become impossible to ignore.

They are not looking for inspiration. They are looking for capability.

The School serves five types of leader.

Stepping Up

The leader moving into strategic responsibility for the first time.

Running Strategy

The leader already responsible for strategic direction.

Building from Scratch

The founder or entrepreneur who needs strategy, not just ambition.

Overseeing Strategy

The board member or non-executive director who needs more than governance.

Facilitating Strategy

The person who makes strategy happen for others.

One thing worth saying plainly.

The School is not for people who want to only learn about strategy. There are courses for that — many of them good. The School is for people who need to lead it. Who are accountable for the outcome. Who cannot afford to get it wrong. If that is your situation, you are in the right place.

For Teams and Organizations

Building strategic capability across a leadership team?

The School also works with organizations that want to develop strategic thinking at scale — across business units, leadership pipelines, or the full senior team. If you are responsible for leadership development and want to explore what that looks like, we would like to hear from you.

Talk to us

Leaders who can lead strategy are rare. They are also made, not born.

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